Tahoe officials have talked this way before. The document does not carry the weight of law, and there is no enforcement mechanism to ensure the aspirations it lays out come to fruition. We’re not going to ever shut the door on folks.” The plan also considers measures adopted by other tourist destinations, such as requiring reservations, timed-entry permits and capacity limits.īut “we’re not a national park,” said Amy Berry, CEO of the nonprofit Tahoe Fund. Two years in the works and full of ideas but short on specifics, the document has as one emphasis easing traffic gridlock, which causes not only parking nightmares but increased air pollution and lake sedimentation. This month saw the unveiling of the Lake Tahoe Destination Stewardship Plan, a 143-page document backed by a broad coalition of more than a dozen conservation, business, governmental and private entities that prioritizes “sustainably preserving” the goose that lays the golden egg - the twinkling cobalt waters that turn blue-green near the lake’s 72 miles of shoreline. “Not that it is overtourism - I think that was a little bit shocking. How are we managing our tourism?” she said. “And that has a lot to do with the Fodor’s article, really. “We know that we really need to get out of the tourism marketing business and get into the tourism management business,” said Carol Chaplin, CEO of the Lake Tahoe Visitor’s Authority. Roughly one-third the size of the Sierra Nevada’s also-crowded Yosemite National Park, the Lake Tahoe Basin gets about three times as many visitors - around 15 million each year. The idea is to preserve a $5 billion local economy built around the tourists who come to hike, camp, boat, bike, ski and gamble, while also easing their impact on the environment and communities. Meanwhile local business and tourism officials are lining up behind a new effort to persuade people to check out less trafficked parts of the lake and to visit outside of high season.
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